RoundTrip Brand Illustrations
RoundTrip is a transportation network that empowers care coordinators at hospitals and health systems to deliver the right ride at the right time for all their patients.
Early 2019, I was asked to build a unique identity for RoundTrip through illustration. The brief was simple — define and establish a scalable style that expresses it new direction.
By developing a unique palette, character designs, and textures, we were able to develop a look and feel that is not only sophisticated, but also organic.